Alt Marketing School
#077 - Why you need to get comfortable embracing the unknown with the Uncertainty Experts
January 20, 2022
The Uncertainty Experts is the first of its kind interactive documentary scientifically proven to reduce anxiety and increase creativity and our ability to embrace the uncertainty within ourselves and the world around us. In this episode, we talk about the connection of the surging trends of metaverse and our human behaviours, the intersection of marketing and mindset and dealing with uncertainty in our lives. Sam and Katherine share with us the inception of something completely new with Uncertainty Experts and what they learned from working on the project and bringing it to life.
The Uncertainty Experts is the first of its kind interactive documentary scientifically proven to reduce anxiety and increase creativity and our ability to embrace the uncertainty within ourselves and the world around us. In this episode, we talk about the connection of the surging trends of metaverse and our human behaviours, the intersection of marketing and mindset and dealing with uncertainty in our lives. Sam and Katherine share with us the inception of something completely new with Uncertainty Experts and what they learned from working on the project and bringing it to life.

About The Uncertainty Experts 👇🏻
The Uncertainty Experts is the first of its kind interactive documentary scientifically proven to increase our ability to embrace the uncertainty within ourselves and the world around us. Working with UCL it has become the world's largest experiment in uncertainty with results already that rival more traditional methods such as CBT to address the world's anxiety crisis, and the only one to use real life storytelling as its driver.

Sam Conniff has always been an advocate of business as unusual, operating at the intersection of brands, policy and social innovation to create positive change in the world. The book he wrote after stepping back from being CEO became an international best seller and launched a global movement of Pirates, rewriting the rules of life, society and work.

Katherine Templar Lewis is a creative scientist with a background in neuroscience and cognitive psychology. She is lead scientist on the Uncertainty Experts, the world's largest experiment in uncertainty, working with University College London to uncover the mechanisms behind our ability to turn uncertainty from a place of anxiety into opportunity.

Website: www.uncertaintyexperts.com

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