Dr Rebecca Swift is the Global Head of Creative Insights at Getty Images & iStock.
She brings her 20 years of experience to Alt Marketing School. She reflects with us on some of the milestones of her career journey, including what led her to become one of the founding members of the creative research team at Getty Images, introducing visual research methodology to the industry.
Rebecca introduces us to her work for the #ShowUs partnership with Dove, which aims to bring more female photographers into the industry and the power of making more conscious choices as brands and marketers.
We discuss subconscious behaviours and how brands can positively influence consumers to connect and empathise with specific causes and values. Dr Rebecca points out that “visuals are not only a powerful way of demonstrating transparency, but by using the right imagery, brands can positively influence consumers.”
About Dr. Rebecca:
Dr Rebecca Swift is the Global Head of Creative Insights at Getty Images & iStock. She joined the photography industry over 20 years ago and was one of the founding members of the creative research team at Getty Images, introducing visual research methodology to the industry. Rebecca works with photographer communities that range from amateur hobbyists to renowned professionals, setting creative briefs and arranging photoshoots. She also leads the D&I initiatives at Getty Images & iStock and on the #ShowUs partnership with Dove that aims to bring more female photographers into the industry winning over 30 international creative awards including a Glass Lion and Effies. She also addresses authentic and diverse representations of people with disabilities, moving the visual language about women and girls and aging forward. Rebecca lectures at conferences and seminars across the globe and has sat on the judging panel for most of Europe’s significant photography and advertising awards.
Project #ShowUs: https://www.gettyimages.co.uk/showus
New #ShowUs Grant – Beauty Has No Age Limit: https://grants.gettyimages.com/en/grants/showus-grant-beauty-has-no-age-limit
Creative Insights: https://creativeinsights.gettyimages.com/Learn more about Alt Marketing School