If you wonder what happens when you put two buyer psychology geeks in a (virtual) room together, wonder no more.
Fab and Katelyn explore the concept of "milkshake marketing" and how customers look into what "job" the product does for them. Learn about cognitive bias and why imperfections make us more relatable.
Just like Katelyn would say, whoever gets closer to the customer wins.About Katelyn:
Katelyn Bourgoin is a 4X founder turned growth strategist and trainer. She understands the challenges business leaders face because she’s been there herself.
With operational experience spanning the marketing, tech, and hospitality sectors, Katelyn has been named as an influential entrepreneur by Forbes magazine and featured in Inc., HuffPost, Global TV, and more. Katelyn is recognized as one of the "top 20 wonder women of SaaS marketing and growth” by SaaStock.
Katelyn’s past clients include high-growth tech startups, SMBs, business support organizations, and Fortune 500 companies like Target and Holiday Inn. She has delivered in-person and online training with prestigious accelerators and incubators worldwide.
Today Katelyn helps frustrated founders, marketers, salespeople to focus on what really matters—their customers. After all, whoever gets closer to the customer wins.
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