Alt Marketing School
Roundup 14 - LinkedIn and Insta DM updates, The Power of Gen Z
June 16, 2023
Get ready to learn about all things social media, marketing, and more with our latest episode featuring the phenomenal Jess Bruno. Nothing is off-limits - we tackle complex topics like , the influence of TikTok creators, and powerful DM tactics for small and big businesses.
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Did you know that young adults and teenagers in Gen Z have significant buying power?

That's right – they're a force to be reckoned with. And if you're a small business, you may want to pay extra attention to how you're reaching Gen Z because they're heavily influenced by social media. TikTok and Instagram are the top platforms for swaying Gen Z's purchasing decisions, so if you're not on those platforms yet, you might want to consider it.

They explore how TikTok creators are driving ecommerce and shopping experiences, how Instagram's DMs could be improved with AI chatbots, and how incorporating friends and family into social media posts can increase relatability and authenticity.

About Jess Bruno

Jess Bruno is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content that leads to significant conversion results. Her nurturing ‘done with you’ coaching programs cover social media mindset and create a bespoke strategy, using her 10 years of digital marketing experience.

Instagram: @jessica.sophia.bruno

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