Alt Marketing School
#124 - Make the most of your hashtag strategy on social media
October 31, 2022
When did social media become our new favourite search engine?
This month we go after Jason Momoa - yup, you read it right. Jess is trying to coerce Fab (and all our listeners) to join her in the rabbit hole that is Debug (a classic 2014 movie). Not to worry, though, we also provide you with our highlights from the world of social.

Fab and Jess take turns running through how to use (or not use) hashtags for individual platforms, including LinkedIn, TikTok, Instagram, Twitter and Pinterest. All with a side of algorithm talk for good measure. TikTok has increased the video description character limit to 2,200 characters. The update is exciting for creators and massive in terms of TikTok's plans to become a search engine.

Not to be left behind, Instagram has also increased its Stories length to 60 minutes. When you post a Story under 60 seconds, it will show as one. The ability to post longer uninterrupted Stories somewhat blurs the lines between Stories and Reels - and opens up a whole conversation about accessibility.

Did you know that 33% of Tiktok users regularly get their news on the social video app? Inspired by this, Jess and Fab share some of their favourite newsjacking accounts online (we are looking at you, Ryanair).

About Jess:
Jess Bruno is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content that leads to significant conversion results. Her nurturing ‘done with you’ coaching programs cover social media mindset and create a bespoke strategy, using her 10 years of digital marketing experience.

Instagram: @jessica.sophia.bruno

Learn more about Alt Marketing School

Apply for the Alt marketing certification:
Get our curriculum overview:
Take our brand archetype quiz:

Find out more about us on social
TW: @altmarkschool
IG: @altmarketingschool