#038 - How to hype yourself and master DIY PR with Lucy Werner
July 1, 2021
In this chat , Fab catches up with old friend Lucy Werner to discuss how to hype yourself and master DIY PR as a founder, professional and even expert.
In this chat , Fab catches up with old friend Lucy Werner to discuss how to hype yourself and master DIY PR as a founder, professional and even expert. About Lucy 👇
Lucy Werner is the founder of Hype Yourself, a DIY PR & brand platform for small businesses. She has 17-years publicity experience both inhouse and for some of London's top agencies and set up her own consultancy The Wern for startups in 2014. She has written a best-selling book Hype Yourself and her second book Brand Yourself is available from September, written with the co-founder of her children and Creative Director Hadrien Chatelet.
She teaches on all things publicity for spaces such as Cass Business School, Hatch Enterprise, UAL, Courier magazine and Second Home.RESOURCES:
Podcast with Bill Skowronski: https://podcast.altmarketingschool.com/e/18pj21r8
Lucy’s cards: https://www.thewern.com/shop2/52-pr-tips-cards
Art of asking book: https://amzn.to/2SNruOC
Hype Yourself Website: www.hypeyourself.com
The Wern Website: www.thewern.com
Lucy’s Book: https://amzn.to/3wWv87DMore info about alt Marketing School 👇