Alt Marketing School
Marketing news #10 - Amazon's TikTok-like Shop Feed, TikTok and Instagram tap into UGC & More
May 12, 2023
Amazon's new shopping feed is giving TikTok a run for its money, Instagram is testing a new process for brands to source user-generated content, and TikTok has launched a new feature to help creators get discovered.
From Amazon's TikTok-like shopping feed, to Instagram's latest UGC-sourcing process, and TikTok's new 'Pulse Premiere' feature, we've got it all.  Plus, we'll be diving into the latest social media benchmark report to see how your favorite platforms are stacking up against each other.

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About Sophie Miller
Sophie is a social media educator and consultant - working on social media campaigns and strategies with some of the UK's biggest brands such Graze, Lounge Underwear, BBC, Frasers Group, HomeStart UK x Masked Singer and more.

Alongside making marketing magic with brands and teams, Sophie's the founder and director of global marketing community of Pretty Little Marketer, which has a following of over 350,000.

Set up during her second year of university as a struggling student, PLM makes social media simple with daily content, fluff-free insights and community fun for marketers, freelancers and entrepreneurs.

Instagram: https://instagram.com/prettylittlemarketer
LinkedIn: https://www.linkedin.com/in/sophiealicemiller

About Emma Parker
Emma Parker is a video editor, writer and motion graphics designer living her life in the great state of Michigan.
Her passions include visual storytelling (surprise, surprise), hiking in her swamp, and her two cats.

Website: https://www.emmaatchickadee.com

LinkedIn: https://www.linkedin.com/in/emmaatchickadee