Alt Marketing School
Roundup 16 - What marketers can learn from Sofia Richie's viral wedding
June 30, 2023
On this episode of Alt Marketing School, we are joined by Sophie Miller to chat about our reflections on social media for the second half of 2023.
Oh nostalgia, good old friend.

We chat about the importance of being strategic with your social media presence and the new trend of video creators adopting new techniques for creating engaging content. We also dive into the power of genuine branded content and how critical it is to set boundaries as a creator.

We also talk about Oatly's daring approach to address their controversial decisions in their new campaign, "F*ck Oatly," and the significance of user-generated content.

In case you're looking to up your social media game, we unpick lessons from Adam M., the head of Instagram, on social media for valuable insights on how the Instagram algorithm works.

About Sophie Miller

Sophie is a social media educator and consultant - working on social media campaigns and strategies with some of the UK's biggest brands such Graze, Lounge Underwear, BBC, Frasers Group, HomeStart UK x Masked Singer and more.

Alongside making marketing magic with brands and teams, Sophie's the founder and director of global marketing community of Pretty Little Marketer, which has a following of over 350,000.

Set up during her second year of university as a struggling student, PLM makes social media simple with daily content, fluff-free insights and community fun for marketers, freelancers and entrepreneurs.


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