Becca is back, so this week we discuss the challenges that new platforms face in attracting users and question the value of creating something new.
And yes, we’re talking about Threads (and share our thoughts right before it’s launched!) and share some predictions - how many did we get right, you may wonder?
YouTube is stepping up its game to support creators with fancy new features like thumbnail A/B testing. Becca believes this move towards transparency is a positive step for the creator-platform relationship. And guess what? LinkedIn is following suit! Similar tools are being implemented, and personal branding is the name of the game.