Alt Marketing School
#144 - How to run a marketing experiment
April 17, 2023
We delve into the world of marketing and business to bring you the juiciest tips and tricks to take your brand to the next level. Today, we're talking about marketing experiments - the good, the bad, and the ugly.
Marketing experiments sound about as fun as watching paint dry. But trust us, there's nothing more thrilling than throwing spaghetti at the wall and seeing what sticks.

In this episode, we're going to cover three key lessons about running marketing experiments in your business. First up, we'll talk about how to actually run these experiments without setting your hair on fire. (Pro tip: keep a fire extinguisher handy, just in case.)

Next, we'll dive into the four steps you need to take to run a successful experiment. We'll cover everything from setting a clear hypothesis (sorry, big words alert) to measuring your results and making data-driven decisions. And finally, we'll tackle the biggest obstacle you can face when running a marketing experiment: your own darn ego.

So, grab a cup of coffee (or a stiff drink, depending on how your last experiment went) and tune in to this episode.

Jay Clouse episode: click here

Learn more about Alt Marketing School

Apply for the Alt marketing certification:
Get our curriculum overview:
Take our brand archetype quiz:

Find out more about us on social
TW: @altmarkschool
IG: @altmarketingschool