EP 172 - Marked safe during Meta outage

Are you feeling the social media ground shifting beneath your feet? Tune in as we delve into the chaos and calm of the latest Meta outage and what it means for marketers who live and breathe the online sphere.

Join Fab and our co-host Emma York as they unravel the true impact of platform hiccups and the critical need to diversify your marketing strategy beyond the whims of algorithm gods. From Instagram's evasive metrics to TikTok's new viral trends, we dissect what it really takes to mark yourself safe in the ever-evolving digital landscape.

WHAT YOU'LL LEARN 🏫

Discover how the recent Meta outage became a wake-up call for marketers about the pitfalls of platform dependency and the crucial need to diversify marketing strategies beyond social media.
Delve into the power of authenticity and relatability in content creation, as highlighted by the viral success of a TikTok series.
Uncover the insights behind new analytics for Instagram and Facebook Reels, including how tracking individual follower gains can inform and transform your content testing approach.

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ABOUT EMMA YORK 🤘

Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.

Find out more about Emma on social

TikTok: https://www.tiktok.com/@freshapproachdigital
Instagram: https://instagram.com/FreshApproachdigital
Twitter: https://twitter.com/FreshApproachPR

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EP 172 - Marked safe during Meta outage

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