Alt Marketing School
A podcast combining social media news, marketing tools, and guides to help raise a new generation of marketers hosted by @fabgiovanetti
#018 - Why you shouldn't use ROI to understand marketing value
April 9, 2021 • 30 MIN
Why are we so obsessed with marketing to show a quantifiable return on investment? What if marketing could be about improvement, and not worth? In this controversial chat, Fab and Bill Skowronski discuss why marketing should be more about being better, rather than striving to be the 'best'.
#017 - The most important Instagram metrics you should be tracking 📈
April 2, 2021 • 6 MIN
Instagram has been dabbling with the idea of hiding likes for quite a while now. Likes and followers are often considered vanity metrics.As a refresh, vanity metrics include any sort of catchy analytics that may be satisfying on paper, but cannot be attached to clear business goals. They may look good on a report, but no context for future marketing decisions, something actionable metrics can do. Basically, every good marketer’s nightmare. Why you may ask? Because every client you work with will obsess over them. Reframe your marketing tracking efforts by looking at other powerful metrics for your accounts.
#016 - Marketing news roundup: latest and greatest from social media
March 26, 2021 • 26 MIN
In this special episode of the podcast, you get a first-hand experience of Fab and Becca's Clubhouse events, happening every Friday at 8.30am, where they run through the hottest news in the marketing world.
#015 - How to build business momentum with Mark W. Schaefer
March 19, 2021 • 30 MIN
What is that difference that gives an idea, a person, or a business unstoppable momentum? In this episode, Fab talks to Mark W. Schaefer about his latest book, "Cumulative Advantage", and so much more. We are at this crossroad in marketing and bring in hope and purpose, and it's time we step up as marketers and be the change we want to see.
#014 - How to get started with Instagram Guides for Business 💬
March 12, 2021 • 8 MIN
In this solo episode, Fab provides us with some fun ideas of how to make the most of Instagram guides for your business to build brand awareness and encourage conversions. Guides may not be as hyped as other features, but they can be really fun.
#013 - Three creative ways to use Clubhouse for your brand 📣
March 5, 2021 • 7 MIN
In this solo episode, Fab talks (yet again) about everyone's favourite topic of 2021 - Clubhouse. She explores a few fun ways to make the most of the simplicity of proposition of the app for both personal brands and businesses. From curated events all the way to summits, the sky is the limit.
#012 - Marketing Tips from Copywriting Pros ✍
February 26, 2021 • 28 MIN
In this interview-style episode, Fab is blessed with not one guest, but two splendid humans, Alexander and Sarabeth Lewis. Get ready to be showered with excellent copywriting advice, a few fervent rants about headlines and everything in between. We may be biased, but it's a good one!
#011 - This is why people unsubscribe from your newsletter 💌
February 19, 2021 • 8 MIN
What is the first thing you check when you start working in the morning? Most likely, you go straight into your inbox. There are 3.9 billion daily email users. This number is expected to climb to 4.3 billion by 2023. Email lists and email list building is still queen, however, it’s easy to breach that trust with one single email, so today we share three common cases in which people will most likely unsubscribe from your newsletters.
#010 - 5 Social Media Trends to Watch out for From the 🦉 2021 Hootsuite Report
February 12, 2021 • 19 MIN
In this episode, Fab translates a 54-page report into fab-ulous plain English (as well as a sprinkle of sass), as she sets off to summarise Hootsuite's Digital Trends report for 2021.
#009 - Marketing your e-commerce business 🛒 with Omer Hazer
February 5, 2021 • 41 MIN
In this interview we talk online spending, selling and e-commerce. Expert Omer Hazer highlights some of the key steps to effectively market your e-commerce business, as well as fundamental practices to implement.
#008 - Why everyone is obsessed with Clubhouse 💬
January 29, 2021 • 10 MIN
Clubhouse App is an audio-only platform built and backed by tech investors. Since May 2020, this application has grown exponentially. Moving away from online video networking and Zoom filters, Clubhouse capitalises on audio content over any other format, opening a whole new way to deliver content and develop tough leadership.
#007 - How emails helped scaling a business 📈 with Dan Murray-Serter from Heights
January 22, 2021 • 43 MIN
We're back, and we are back with a bang In the first episode of 2021 (cue party poppers) Fab has a chat with Dan Murray-Serter, co-founder of Heights, to talk about how newsletters and emails have supported Heights in its growth (and secured a crowdfunding goal in record time!) - expect the unexpected, including the guest appearance of the fluffiest cat in the UK.
⚡️ Bonus Episode: Evergreen Sales Funnels Misconceptions with Jack Born
December 29, 2020 • 7 MIN
It may still be official holiday time, but it's time for you to access a very special bonus episode of Alt Marketing School (OMG say what!) Listen to this short snippet for the replay of my amazing talk with Jack Born founder of Deadline Funnels for our 2020 Creative Impact Conference on how to create urgency when going evergreen 🔥
#006 - The Future of Going Live Online with Amy Leighton 🎥
December 22, 2020 • 24 MIN
Let’s celebrate the end of 2020 with a live special replay. This episode is coming from a Live on Linkedin called “coffee break-through” I run with Amy Leighton.In this last episode of coffee break-throughs for 2020, I talk to Amy about our experience with going live in 2020 and our words for 2021. Oh, and we sing some good ol’ carols for you too (seriously, watch until the end, it’s worth it)
#005 - How to Up Your Video Strategy on Instagram 📈
December 15, 2020 • 10 MIN
.You have a whopping three seconds to catch your audience’s attention on video, and this is why it’s particularly important to get the basics right
#004 - Why Your Website is Becoming Smarter Than You 🤖
December 8, 2020 • 12 MIN
Remember, you can listen to this episode on Apple Podcast, Spotify, Stitcher and all of your favourite podcast apps.Since when websites have become so damn smart? Oh, and they are about to get even smarter in 2021 (just in case you did not know).
#003 - How to Plan a Last-minute Holiday Campaign 🎅
December 3, 2020 • 11 MIN
This festive season is going to be hella different for marketers, yet that is not necessarily a bad thing. People are being selective with how they choose to spend their money — and it’s something consumers are looking at more than ever in 2020.
#002 - How to Use Linkedin and Pinterest Stories for your Brand 📣
December 1, 2020 • 11 MIN
Over the last month, in the space of ten days, both LinkedIn and Pinterest have released their own versions of “stories.” I know what you are thinking: Twitter’s “Fleets” have been leaving a very mild impression (almost a fleeting impression, some would say), and Facebook Stories are pretty much mindlessly reshaped Instagram stories on most pages. How will Pinterest and LinkedIn Stories be different? Let’s think about some fun ways we can jump on the trend before it even catches on.
#001 - 4 Social Media Trends You Should Look Out For 🧐
November 26, 2020 • 11 MIN
The first episode of Alt Marketing School is out and live! In this first lesson, we take a deeper look at some of the upcoming social media and marketing trends for 2021 👀
#000 - Welcome to Alt Marketing School
November 22, 2020 • 1 MIN
It’s coming kids. After a lot of research, quite a good amount of grumbling and thinking I decided to give Alt Marketing school the medium it deserves to bring you the most engaging, fun, and inspiring marketing news, trends, and guides 🙌