Alt Marketing School
A podcast combining social media news, marketing tools, and guides to help raise a new generation of marketers hosted by @fabgiovanetti
#068 - The Twitter and Jason Derulo collaboration we did not know we needed
November 29, 2021 • 32 MIN
In news that will surprise absolutely no one, Instagram has confirmed that it’s shutting down its standalone messaging app ‘Threads’. In the meantime, we discuss YouTube and Twitter live streaming - do we really need this, Twitter?
#067 - Transparency in marketing and business with Amy Moring
November 25, 2021 • 32 MIN
What does it take for a brand to make an impact? Amy Moring from Hunter & Gather has an idea about that. What makes the brand stand out is not only its 'digital first' approach but also its impressive focus on innovation and value-driven strategy. In this chat, we explore the power of work culture, scaling a business and working smarter - oh, and how fat coffees will change your life.
#066 - Are you ready to take a break on Instagram?
November 22, 2021 • 33 MIN
Becca gives us some great ideas on how to use new Instagram Reels features and the option to take a break on the app. It's been a while, Clubhouse, nice to see you again. We talk about their new room recordings, Facebook watches you can now add to your Christmas wish list, new Facebook ads changes.
#065 - Why Twitter and LinkedIn are going after your website
November 15, 2021 • 34 MIN
This week is a ripe one, the social media world. Not only Linkedin has launched its freelancer marketplace, but Twitter is rolling out its professional profiles - seeing both platforms contending to become THE place for professionals to hang about. In the meantime, well, Facebook is doing its best to keep up - and Becca even gives Mark an idea for a new feature.
#064 - Why social media live streaming is fuelling e-commerce trends
November 8, 2021 • 33 MIN
First and foremost, what is the deal with the 'Add Yours' Instagram sticker? Fab and Becca are still wrecking their brains about that, while recovering from the new Meta announcement (and lightly bragging about their predictions). We also cover why live streaming may turn out to be the future of social media selling.
#063 - Get focused in a virtual flexible working environment with Austin Nicholas
November 4, 2021 • 27 MIN
Are you ready to get focused? We are joined by Austin Nicholas and learn how to remove the remoteness from remote meetings and develop relationships in the same way as they might in the office.From discussing habits to streamline, reduce admin, and increase levels of engagement in your meetings, to finding rhythms that free up more time to spend on the things that really matter, today it's all about building powerful systems.
#062 - Goodbye Facebook, hello...Meta?
November 1, 2021 • 26 MIN
So Facebook is going meta - with a new name (allegedly the name will be, ahem, meta). We have mixed feelings about it (and a lot to say). Plus, we are seeing Twitter's focus on newsletters and we are truly here for it.
#061 - Instagram's two new features you should know about
October 25, 2021 • 25 MIN
In just less than a week, Instagram officially launched Collabs, opened desktop sharing to everyone and introduced a 'Live Scheduling' feature. Becca is a bit skeptical - what will stick? And yes, Fab brings her famous pasta analogy back for you to enjoy.
#060 - 10 social media trends for 2022 with TalkWalker
October 21, 2021 • 28 MIN
This episode is sponsored by TalkWalker and will dive deep into the new TalkWalker and Hubspot social media trends report. 70+ industry leaders reveal the social media trends you should look out for in 2022 - among them our very own Fab Giovanetti. Becca and Fab are so excited to see so many of their predictions coming to life!
#059 - Why Twitter knows it is its time to shine
October 18, 2021 • 25 MIN
Twitter has made Becca REALLY angry this past week (where did Nuzzel go?). Yet, we are starting to see more and more people flocking to the platform. Is this a sign? Also, you may have missed the fact that IGTV has just disappeared - Instagram went sneaky of us on that one.
#058 - Going against the tide with Joe Welstead & Harriet Osborne
October 14, 2021 • 34 MIN
In this episode of Alt Marketing School Fab has the pleasure to talk to the anti hustlers Joe & Harriet about everything storytelling, content and the future of connection. It's going to be an inspiring chat, full of truth bombs and a friendly reminder that kindness goes a long way.
#057 - From Instagram meltdowns to TikTok breakthroughs
October 11, 2021 • 31 MIN
We are not going to say we called, but we did call it. Instagram's meltdown over the past week has got us all thinking real hard about where we are heading, and not just that. Also the future of ads and communities. Plus, Becca spills the tea on some of the most exciting TikTok updates to watch out for.
#056 - Watch out - TikTok is coming for you
October 4, 2021 • 28 MIN
Instagram: is this the beginning of the end? Today on the podcast Fab puts her clarvoyant hat on and predicts the future of the app. Will she be right, or wrong? Only time will tell.
#055 - Why retention is the new acquisition with Shivraj Bassi
September 30, 2021 • 25 MIN
How can you make your brand stand out from the crowd? What's the secret ingredient to retaining loyal customers. Shivraj Bassi from Innermost spills the beans and shares the core lessons from his journey of scaling a brand.
#054 - How LinkedIn is nailing its audience, whilst Twitter keeps missing the mark
September 27, 2021 • 24 MIN
Are social media platforms desperately competing for their audience's attention?
#053 - The good, the bad and the ugly about the new Facebook glasses
September 20, 2021 • 30 MIN
Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing tidbits.
#052 - The importance of building resilience and marketing systems with Veronica Wood Querales
September 16, 2021 • 39 MIN
Meet Alt Markering School teacher Veronica - we talk about everything, from the power of using LinkedIn as a marketer all the way to lessons from circus life (yes, you read that right).
#051 - Fab & Becca share predictions for the rest of the year
September 6, 2021 • 14 MIN
In this special episode recorded before Fab went on holiday, her and Becca explore predictions for the rest of the year based on some of the top news so far. Get ready for the prediction hat to come out with some wild theories.
#050 - How to market like you give a damn with Stephan Stegeman
September 2, 2021 • 32 MIN
Fab had an absolute blast talking to CEO and co-founder of Shop Like you Give a Damn Stephan. Not only we cover the importance of purpose in your message, but we dig deep into how to communicate your values to your audience in a way that sticks. You are truly going to love this one.
#049 - Going full-time as a digital creator with Amardeep Parmar
August 26, 2021 • 34 MIN
We have a top creator with us in the room today, as top writer Amardeep Parmar discusses with Fab how to approach new platforms, testing out strategies as a creator and his own journey on Medium.
#048 - YikYak is back, but should we care?
August 23, 2021 • 25 MIN
Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits.
#47 - Our take on TikTok stories
August 16, 2021 • 21 MIN
Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits.
#046 - Unpopular marketing opinions with Hannah Flores
August 12, 2021 • 38 MIN
Meet another Alt Marketing School teacher, Hannah Flores. Her mission is to cut through the noise of some of the shady marketing tactics being taught online by sharing her authentic marketing method with as many wellness professionals as possible. We talk about unpopular opinions in marketing, falling in love with analytics and how to make peace with the algorithm.
#045 - Where did 24 million Pinterest users go?
August 2, 2021 • 20 MIN
Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits.
#044 - It’s open day at Clubhouse, and you’re invited
July 26, 2021 • 24 MIN
Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits.
#043 - How to use collaborations as a successful marketing tool with Chelsea Cox
July 22, 2021 • 32 MIN
This week we introduce you to yet another amazing teacher of Alt Marketing School. Business consultant and strategist Chelsea Cox will run you through how to build a 90-day plan as a marketer, setting powerful goals.
#042 - Why is Twitter retiring Fleets?
July 19, 2021 • 24 MIN
Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits. Twitter is retiring Fleets, Clubhouse is adding group messages to the app, all the while TikTok keeps rising to the top of the charts. We've said it before, we'll say it again: the world of marketing never stops!
#041 - Why marketers need to learn how to fail with Ren Balogun
July 15, 2021 • 32 MIN
Say hello to one of our amazing Alt Marketing School teachers, the awesome strategist Ren. It was a pleasure to talk to her about leadership, setting expectations with clients, the role of purpose in marketing and so much more.
Bonus: Join our crowdfunding campaign, shape the future of marketing
July 14, 2021 • 4 MIN
It all started with an idea and a podcast. Alt Marketing School is a certification challenging students to look at marketing differently. Help us turn our idea into reality and join our crowdfunding campaign.
#040 - Apply for your next job on TikTok (and more TikTok news)
July 12, 2021 • 31 MIN
Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing tidbits.
#039 - Instagram releases its product roadmap
July 5, 2021 • 24 MIN
Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits.
#038 - How to hype yourself and master DIY PR with Lucy Werner
July 1, 2021 • 36 MIN
In this chat , Fab catches up with old friend Lucy Werner to discuss how to hype yourself and master DIY PR as a founder, professional and even expert.
#037 - Why Instagram is pushing recommended content
June 28, 2021 • 28 MIN
Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits.
#036 - Will Reels change the advertising landscape?
June 21, 2021 • 24 MIN
Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits.
#035 - The intersection of frameworks and hacks when building your marketing strategy with Jess Audsley
June 17, 2021 • 32 MIN
Meet fellow Alt Marketing School teacher Jess Audley. We dive deep into the intersection of frameworks and hacks when building your strategy, as well as the role of social media in your marketing and much more. With over 30 years of experience in the industry, Fab and Jess could have talked for hours, but sadly due to time constraints this is all we had time for.
#034 - Instagram unveils how its algorithm works
June 14, 2021 • 29 MIN
Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits.
#033 - Do we really need Twitter's weather forecast?
June 7, 2021 • 34 MIN
Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits.
#032 - How to find your own voice online with Alex Merry
June 3, 2021 • 38 MIN
In this episode of the podcast we explore the evolution of public speaking in an online setting. Growing your confidence in engaging with a crowd online can be tricky, and with the rise of audio marketing the power of your voice is more important than ever. Learn how to become the most irresistible person of any Zoom room with Alex Merry.
#031 - Marketing soundbites: Instagram new feature everyone is excited about
May 31, 2021 • 31 MIN
Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits.
#030 - Marketing soundbites: is Facebook dead?
May 24, 2021 • 33 MIN
Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits.
#029 - How to market your podcast in 2021 using the power of collaborations
May 20, 2021 • 19 MIN
Podcasts are awesome - but then, you could say we are biased - yet we know that in order to grow your podcast collaborations are key. Fab talks to Davine from Audry about developing the audience you need to reach your podcast goals. We discuss why it's important to make connections, and access the tools to take your podcast journey to the next level.
#028 - Marketing Soundbites: authenticity vs ego on social media
May 17, 2021 • 29 MIN
Join us this week, as Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing tidbits.
#027 - How to run a 90 Day Marketing Review and Audit
May 13, 2021 • 27 MIN
In a world where social media platforms, algorithms, and trends constantly change, small teams and solopreneurs can stay ahead of the game with this step-by-step marketing review and audit.
#026 - Marketing soundbites: Instagram Captions, Twitter Spaces
May 10, 2021 • 27 MIN
Join us this week, as Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing tidbits.
#025 - The future of influencer marketing with Gordon Glenister
May 6, 2021 • 25 MIN
In this episode of the podcast we discuss the evolution of influencer marketing and how it has changed throughout the pandemic. We explore how you can add influencer marketing to your strategy and measure your efforts going forward.
#024 - Marketing soundbites: TikTok lead generation ads, Snapchat and Instagram for creators
May 3, 2021 • 25 MIN
Join us this week, as Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing tidbits.
#023 - Preventing the growing pains of a social media team
April 29, 2021 • 30 MIN
We discuss how to scale social media efforts with a team. Learn about the areas that take up the most time for social media teams and what happens when teams grow. Is collaboration something that teams really need to focus on? Find out how teams can audit their current processes.
#022 - Marketing soundbites: Instagram stories links for all, Apple podcast subscriptions
April 26, 2021 • 32 MIN
Join us this week, as Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing tidbits.
#021 - How we used Instagram Quick Replies to increase our sales
April 23, 2021 • 8 MIN
In this short episode, Fab talks about a recent experiment in which she managed to double conversions in less than a week by using a not-so-familiar Instagram feature: quick replies.
#020 - Marketing soundbites: Zoom Fatigue, the future of Clubhouse
April 19, 2021 • 30 MIN
Join us this week, as Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing tidbits.
#019 - How to encourage diversity and inclusion in your marketing and business
April 16, 2021 • 28 MIN
In this episode, we have a close look at impact marketing, making a difference and making a positive change with Mindy Morgan Avitia. With strong values of authenticity, justice, and creativity she brings a breadth of community and social impact experience to her work. She’s passionate about authentic storytelling, listening deeply, and finding the truth.
#018 - Why you shouldn't use ROI to understand marketing value
April 9, 2021 • 30 MIN
Why are we so obsessed with marketing to show a quantifiable return on investment? What if marketing could be about improvement, and not worth? In this controversial chat, Fab and Bill Skowronski discuss why marketing should be more about being better, rather than striving to be the 'best'.
#017 - The most important Instagram metrics you should be tracking 📈
April 2, 2021 • 6 MIN
Instagram has been dabbling with the idea of hiding likes for quite a while now. Likes and followers are often considered vanity metrics.As a refresh, vanity metrics include any sort of catchy analytics that may be satisfying on paper, but cannot be attached to clear business goals. They may look good on a report, but no context for future marketing decisions, something actionable metrics can do. Basically, every good marketer’s nightmare. Why you may ask? Because every client you work with will obsess over them. Reframe your marketing tracking efforts by looking at other powerful metrics for your accounts.
#016 - Marketing news roundup: latest and greatest from social media
March 26, 2021 • 26 MIN
In this special episode of the podcast, you get a first-hand experience of Fab and Becca's Clubhouse events, happening every Friday at 8.30am, where they run through the hottest news in the marketing world.
#015 - How to build business momentum with Mark W. Schaefer
March 19, 2021 • 30 MIN
What is that difference that gives an idea, a person, or a business unstoppable momentum? In this episode, Fab talks to Mark W. Schaefer about his latest book, "Cumulative Advantage", and so much more. We are at this crossroad in marketing and bring in hope and purpose, and it's time we step up as marketers and be the change we want to see.
#014 - How to get started with Instagram Guides for Business 💬
March 12, 2021 • 8 MIN
In this solo episode, Fab provides us with some fun ideas of how to make the most of Instagram guides for your business to build brand awareness and encourage conversions. Guides may not be as hyped as other features, but they can be really fun.
#013 - Three creative ways to use Clubhouse for your brand 📣
March 5, 2021 • 7 MIN
In this solo episode, Fab talks (yet again) about everyone's favourite topic of 2021 - Clubhouse. She explores a few fun ways to make the most of the simplicity of proposition of the app for both personal brands and businesses. From curated events all the way to summits, the sky is the limit.
#012 - Marketing Tips from Copywriting Pros ✍
February 26, 2021 • 28 MIN
In this interview-style episode, Fab is blessed with not one guest, but two splendid humans, Alexander and Sarabeth Lewis. Get ready to be showered with excellent copywriting advice, a few fervent rants about headlines and everything in between. We may be biased, but it's a good one!
#011 - This is why people unsubscribe from your newsletter 💌
February 19, 2021 • 8 MIN
What is the first thing you check when you start working in the morning? Most likely, you go straight into your inbox. There are 3.9 billion daily email users. This number is expected to climb to 4.3 billion by 2023. Email lists and email list building is still queen, however, it’s easy to breach that trust with one single email, so today we share three common cases in which people will most likely unsubscribe from your newsletters.
#010 - 5 Social Media Trends to Watch out for From the 🦉 2021 Hootsuite Report
February 12, 2021 • 19 MIN
In this episode, Fab translates a 54-page report into fab-ulous plain English (as well as a sprinkle of sass), as she sets off to summarise Hootsuite's Digital Trends report for 2021.
#009 - Marketing your e-commerce business 🛒 with Omer Hazer
February 5, 2021 • 41 MIN
In this interview we talk online spending, selling and e-commerce. Expert Omer Hazer highlights some of the key steps to effectively market your e-commerce business, as well as fundamental practices to implement.
#008 - Why everyone is obsessed with Clubhouse 💬
January 29, 2021 • 10 MIN
Clubhouse App is an audio-only platform built and backed by tech investors. Since May 2020, this application has grown exponentially. Moving away from online video networking and Zoom filters, Clubhouse capitalises on audio content over any other format, opening a whole new way to deliver content and develop tough leadership.
#007 - How emails helped scaling a business 📈 with Dan Murray-Serter from Heights
January 22, 2021 • 43 MIN
We're back, and we are back with a bang In the first episode of 2021 (cue party poppers) Fab has a chat with Dan Murray-Serter, co-founder of Heights, to talk about how newsletters and emails have supported Heights in its growth (and secured a crowdfunding goal in record time!) - expect the unexpected, including the guest appearance of the fluffiest cat in the UK.
⚡️ Bonus Episode: Evergreen Sales Funnels Misconceptions with Jack Born
December 29, 2020 • 7 MIN
It may still be official holiday time, but it's time for you to access a very special bonus episode of Alt Marketing School (OMG say what!) Listen to this short snippet for the replay of my amazing talk with Jack Born founder of Deadline Funnels for our 2020 Creative Impact Conference on how to create urgency when going evergreen 🔥
#006 - The Future of Going Live Online with Amy Leighton 🎥
December 22, 2020 • 24 MIN
Let’s celebrate the end of 2020 with a live special replay. This episode is coming from a Live on Linkedin called “coffee break-through” I run with Amy Leighton.In this last episode of coffee break-throughs for 2020, I talk to Amy about our experience with going live in 2020 and our words for 2021. Oh, and we sing some good ol’ carols for you too (seriously, watch until the end, it’s worth it)
#005 - How to Up Your Video Strategy on Instagram 📈
December 15, 2020 • 10 MIN
.You have a whopping three seconds to catch your audience’s attention on video, and this is why it’s particularly important to get the basics right
#004 - Why Your Website is Becoming Smarter Than You 🤖
December 8, 2020 • 12 MIN
Remember, you can listen to this episode on Apple Podcast, Spotify, Stitcher and all of your favourite podcast apps.Since when websites have become so damn smart? Oh, and they are about to get even smarter in 2021 (just in case you did not know).
#003 - How to plan a last-minute holiday campaign
December 3, 2020 • 11 MIN
This festive season is going to be hella different for marketers, yet that is not necessarily a bad thing. People are being selective with how they choose to spend their money — and it’s something consumers are looking at more than ever in 2020.
#002 - How to Use Linkedin and Pinterest stories for your brand
December 1, 2020 • 11 MIN
Over the last month, in the space of ten days, both LinkedIn and Pinterest have released their own versions of “stories.” I know what you are thinking: Twitter’s “Fleets” have been leaving a very mild impression (almost a fleeting impression, some would say), and Facebook Stories are pretty much mindlessly reshaped Instagram stories on most pages. How will Pinterest and LinkedIn Stories be different? Let’s think about some fun ways we can jump on the trend before it even catches on.
#001 - 4 Social media trends you should look out for
November 26, 2020 • 11 MIN
The first episode of Alt Marketing School is out and live! In this first lesson, we take a deeper look at some of the upcoming social media and marketing trends for 2021 👀
#000 - Welcome to Alt Marketing School
November 22, 2020 • 1 MIN
It’s coming kids. After a lot of research, quite a good amount of grumbling and thinking I decided to give Alt Marketing school the medium it deserves to bring you the most engaging, fun, and inspiring marketing news, trends, and guides 🙌