Alt Marketing School
A podcast combining social media news, marketing tools, and guides to help raise a new generation of marketers hosted by @fabgiovanetti
#007 - How emails helped scaling a business 📈 with Dan Murray-Serter
January 22, 2021 • 43 MIN
We're back, and we are back with a bang In the first episode of 2021 (cue party poppers) Fab has a chat with Dan Murray-Serter, co-founder of Heights, to talk about how newsletters and emails have supported Heights in its growth (and secured a crowdfunding goal in record time!) - expect the unexpected, including the guest appearance of the fluffiest cat in the UK.
⚡️ Bonus Episode: Evergreen Sales Funnels Misconceptions with Jack Born
December 29, 2020 • 7 MIN
It may still be official holiday time, but it's time for you to access a very special bonus episode of Alt Marketing School (OMG say what!) Listen to this short snippet for the replay of my amazing talk with Jack Born founder of Deadline Funnels for our 2020 Creative Impact Conference on how to create urgency when going evergreen 🔥
#006 - The Future of Going Live Online with Amy Leighton 🎥
December 22, 2020 • 24 MIN
Let’s celebrate the end of 2020 with a live special replay. This episode is coming from a Live on Linkedin called “coffee break-through” I run with Amy Leighton.In this last episode of coffee break-throughs for 2020, I talk to Amy about our experience with going live in 2020 and our words for 2021. Oh, and we sing some good ol’ carols for you too (seriously, watch until the end, it’s worth it)
#005 - How to Up Your Video Strategy on Instagram 📈
December 15, 2020 • 10 MIN
.You have a whopping three seconds to catch your audience’s attention on video, and this is why it’s particularly important to get the basics right
#004 - Why Your Website is Becoming Smarter Than You 🤖
December 8, 2020 • 12 MIN
Remember, you can listen to this episode on Apple Podcast, Spotify, Stitcher and all of your favourite podcast apps.Since when websites have become so damn smart? Oh, and they are about to get even smarter in 2021 (just in case you did not know).
#003 - How to Plan a Last-minute Holiday Campaign 🎅
December 3, 2020 • 11 MIN
This festive season is going to be hella different for marketers, yet that is not necessarily a bad thing. People are being selective with how they choose to spend their money — and it’s something consumers are looking at more than ever in 2020.
#002 - How to Use Linkedin and Pinterest Stories for your Brand 📣
December 1, 2020 • 11 MIN
Over the last month, in the space of ten days, both LinkedIn and Pinterest have released their own versions of “stories.” I know what you are thinking: Twitter’s “Fleets” have been leaving a very mild impression (almost a fleeting impression, some would say), and Facebook Stories are pretty much mindlessly reshaped Instagram stories on most pages. How will Pinterest and LinkedIn Stories be different? Let’s think about some fun ways we can jump on the trend before it even catches on.
#001 - 4 Social Media Trends You Should Look Out For 🧐
November 26, 2020 • 11 MIN
The first episode of Alt Marketing School is out and live! In this first lesson, we take a deeper look at some of the upcoming social media and marketing trends for 2021 👀
#000 - Welcome to Alt Marketing School
November 22, 2020 • 1 MIN
It’s coming kids. After a lot of research, quite a good amount of grumbling and thinking I decided to give Alt Marketing school the medium it deserves to bring you the most engaging, fun, and inspiring marketing news, trends, and guides 🙌