EP 173 - Riding the Meme Wave and Strategic Brand Humuor in Social Media

Are memes just a fleeting fancy or a strategy silver bullet in the social media arsenal? Let's decode the dilemma that has marketers scratching their heads: "To meme or not to meme?"

Join Fab and our co-host Becca Holloway as they expertly navigate the meme minefield, giving you tips to ensure your brand's voice isn't lost in the echo chamber of oversaturated trends. Toss in a sprinkle of platform unpredictability, a touch of TikTok triumphs, and our special segment where we tackle your burning questions.

WHAT YOU'LL LEARN 🏫

Discover why memes might not be the ultimate strategy for your brand on social media and learn the art of balancing humour with corporate messaging from experts Fab and co-host Becca Holloway.
Find out why the marketing landscape is shifting, with the discussion focusing on the decreasing engagement on platforms like Twitter, while Instagram and TikTok see a surge – and what it means for your strategy.
Learn from Becca's experience at the Women in Tech SEO Festival about the intersections of inclusive marketing and the emerging biases in AI, plus the importance of thought leadership on platforms like LinkedIn.

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ABOUT BECCA HOLLOWAY 🤘

Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.

Becca's new book: https://basecreative.co.uk/socialise-book

Newsletter: https://beccasocial.substack.com/
Twitter: https://twitter.com/beccasocial
Instagram: https://instagram.com/beccasocial
TikTok: https://tiktok.com/beccasocial

EPISODE RESOURCES ✍️

Monthly TikTok trend digest: TikTok Trends Digest
TikTok for Business EU: website
TikTok business centre AI tool: Creative Assistant
Women in tech SEO: website

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EP 173 - Riding the Meme Wave and Strategic Brand Humuor in Social Media

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