Join Fab and Ramli John from @marketingpowerups to discuss the importance of strategic time management, the power of deep customer understanding, and the pitfalls of chasing trendy marketing tactics.
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YOU'LL LEARN 👩🏫
- The importance of prioritizing creativity and strategic thinking during peak energy times in marketing work.
- Understanding the concept of product positioning and differentiation through insights from customer interactions.
- The value of soft skills such as curiosity and creativity in marketing, and the need for breaks to foster creativity.
- A framework called the "tell, show, do" for creating actionable content in marketing.
SPILLING THE TEA ☕️
00:00 - Intro
01:05 - Start of the Episode
04:20 - Mushroom Analogy
05:25 - Evil Plant Analogy
13:46 - Class In session
13:59 - One Minute Advice
18:37 - Tactic or Framework to help
22:24 - Lesson from someone else
24:31 - One key takeaway
30:04 - Something Unlearnt
33:51 - Quickfire
36:25 - Broadcast one message
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ABOUT RAMLI 🤝
Ramli John is the Content Director at Appcues and author of the bestselling book Product-Led Onboarding. As a product-led growth coach, he’s worked with companies such as Mixpanel, Microsoft, Ubisoft, and more to accelerate their growth. An educator at heart, he has helped train hundreds of the world's fastest-growing product-led companies to level up their user onboarding experience to turn more users into lifelong customers.
Newsletter and podcast: https://marketingpowerups.com
LinkedIn: https://www.linkedin.com/in/ramlijohn
Twitter: https://twitter.com/ramlijohn
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CONNECT WITH AMS 🤝
Website: https://altmarketingschool.com
Course library: https://amschool.click/library
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Marketing templates: https://amschool.click/shop
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OUR FAVE RESOURCES 👇
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Take our quiz: https://amschool.click/quiz
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TEAM Host + Producer // Fab Giovanetti
Editor // Stephanie Dominguez: @nurturedplate